Webinar: AZ PTAC Presents: Marketing to Government Agencies & Prime Contractors

Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this webinar, Govology Co-founder Carroll Bernard will help you understand and implement best practices in marketing to government agencies.

Here’s what you will learn:

• how to conduct market research specific to the government marketplace using both online tools and primary research methods such as agency interviews;
• what basic marketing materials you should have in your arsenal and how to use them effectively;
• how to use technology to streamline and enhance your marketing efforts;
• how to build a compelling value proposition that speaks to your target clients, and
• how to properly respond to sources sought notices to increase your chances of getting an opportunity set aside.

Target Audience: Small businesses pursuing federal government opportunities